ISIDORA

Isidora is a typeface family that evolved from historical research on the beginning of editorial production and printing in Brazil. It was a graduation project supervised by Priscila Farias and divided into two main parts: historical research and type design process.

The design of Isidora is based on type used by Portuguese printer Isidoro da Fonseca in a booklet called Relação da entrada que fez…. The publication, a lengthy and tedious description of the arrival of a bishop to Rio de Janeiro, is considered to be the first book ever published in Brazilian territory in a time (1747) when printing was prohibited by Portuguese authorities. Isidora is an exercise on translating in its design the irreverence and improvisational characteristics of the booklet and of Isidoro's clandestine print shop.

Year

2010

Scope

Design of Isidora Typeface Family

Isidora 01
Isidora 02
© Biblioteca Brasiliana Guita e José Mindlin (BBM-USP)
Isidora 03
Isidora 04

Isidora in use by other designers:

QUATRO SOLDADOS

Year

2013

Cover and Book Design

Samir Machado de Machado

Taking place in 1750's Southern Brazil, Quatro soldados (Four Soldiers, in loose translation) is a novel that starts out as an adventure story and gradually becomes a story about reading and readers.

Isidora was chosen by designer (and author) Samir Machado de Machado in part for its historical relationship with the plot. The typeface appears on the cover in large, scrambled letters and is used throughout the entire book, including a title page inspired by an 18th century Portuguese frontispiece.

Quatro Soldados 01
Quatro Soldados 02
Quatro Soldados 03
Quatro Soldados 04
Quatro Soldados 05
Quatro Soldados 06

TUPIGRAFIA 10

Year

2012

Designers

Claudio Rocha | Tony de Marco

Isidora was featured in the 10th edition of Tupigrafia as part of "Seleção Brasileira", a piece by Tony de Marco that gave an overview of the most recent (in 2012) works in type by Brazilian designers old and new.

Tupigrafia 10 01
Tupigrafia 10 02
Tupigrafia 10 03

ISIDORA

Isidora is a typeface family that evolved from historical research on the beginning of editorial production and printing in Brazil. It was a graduation project supervised by Priscila Farias and divided into two main parts: historical research and type design process.

The design of Isidora is based on type used by Portuguese printer Isidoro da Fonseca in a booklet called Relação da entrada que fez…. The publication, a lengthy and tedious description of the arrival of a bishop to Rio de Janeiro, is considered to be the first book ever published in Brazilian territory in a time (1747) when printing was prohibited by Portuguese authorities. Isidora is an exercise on translating in its design the irreverence and improvisational characteristics of the booklet and of Isidoro's clandestine print shop.

Year

2010

Scope

Design of Isidora Typeface Family